Advanced TV Targeting: A Small Step Forward
In spite of a lack of targeting, TV advertising continues to grow, albeit slowly. The old black box on the living room wall still moves needles for a lot of businesses.
In spite of a lack of targeting, TV advertising continues to grow, albeit slowly. The old black box on the living room wall still moves needles for a lot of businesses.
2017 has been a year of widespread change, but if there’s one certainty in the world of media, it’s that podcasts are here to stay.
The home-cycling brand has raised almost $450 million and revamped its marketing ahead as it looks to sustain growth.
We marketers love to imagine our customers. We want to see them, understand them and get inside their heads. Who knew that for decades these efforts have been suppressing business results?
For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today.