Media Impact Report #24 | Advertising Marketplace Updates

03.26.21

Robin Cohen, EVP, Integrated Media Investment + Planning

To download Media Impact Report #24, Click Here.

In this edition:

1. Linear TV is in high demand, so advertisers need to plan ahead and secure inventory in advance.
2. The Upfronts will continue through May, virtually.
3. Consumer privacy updates are impacting platform targeting, tracking and measurement.