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We Are a Creative Growth Agency

Performance is in our DNA

Rain the Growth Agency is a full-service creative, advertising and media agency that delivers transformational growth for its clients. Our pioneering philosophy, called transactional brand building, links marketing strategy, creative and production, audience targeting, dynamic media buying and advanced analytics to deliver on sales and branding goals simultaneously, without compromise.

1998
CMedia Logo

Founded by Michelle Cardinal

Respond2 Logo

Founded by Tim O’Leary

R2C Group Logo

The integration of Respond2 and Cmedia

Jane Crisan hired as COO, leading expansion of digital, brand, and analytics capabilities

Transactional Brand Building becomes a proven philosophy

SheScales Logo

Marketing advisory program for female founders

Rain the Growth Agency Logo

Rebranded for the future

HypeHer practice launched, connecting brands to women’s sports fans

Where we Started

Growing brands, with leading industry talent

Our roots are in direct response marketing. Founders Michelle Cardinal and Tim O’Leary helped craft the industrywide vision that brands should be using direct marketing and cultivating a relationship with their customer as a major brand building tool. They introduced many clients to this new way of thinking including Apple, Braun and Philips Electronics.

In 2007, Michelle and Tim merged their companies to form R2C Group, creating a new data-driven performance media model focusing on speed to market and high-quality brand creative.

With private equity support, Michelle and Tim acquired three media companies, bringing in a wealth of talent from new agency partners;partners: Marilyn Davis, Tony Ferranti, Sara Moorthy, Chris Peterson, David Savage and Sally Dickson. The mergers ushered in era of performance media, advanced analytics, brand planning and research. We now boast some of the deepest media and creative talent in the industry.

Where We're Going

Forging a women-led empire

In 2013, Jane Crisan joined the agency as COO, then President. Tim retired in 2012 to pursue a successful writing career. In 2019, Michelle and Jane formed SheScales, a non-profit marketing advisory program that helps female founders scale fearlessly and promotes gender equity in the U.S. business landscape. In 2020, R2C Group rebranded to Rain the Growth Agency, a nod to its roots in the Pacific Northwest, but more significantly to recognize the considerable growth and evolution of the digital practice and its leading role in the future of the agency.

In 2023, the agency launched HypeHer, a dedicated marketing practice connecting brands to women's sports programming and sponsorships.