MEDIA + CREATIVE + STRATEGY
Since 2018, Mercari has relied on Rain the Growth Agency’s DTC expertise to create impactful video and audio campaigns and execute media buys that increase app downloads and awareness simultaneously.
As Mercari continues to grow, each campaign demonstrates how easily the Mercari app can help anyone give new life to their unused things.
- Linear TV
- Paid social
- Terrestrial Radio
This campaign spins a Beatles' classic tune to highlight both the selling and buying sides of the online marketplace.
“Le Ronde” :30 Digital Audio
The Goodbye, Hello campaign showed it’s legs when Mercari Local was launched, a new app feature that makes it much easier to buy and sell items locally. Illustrations and animation were used to highlight items traveling from one home to another as part of a targeted digital campaign.