Nate Becker, Director, Media Planning, summarizes learnings from IAB's first annual Playfronts, focused on why and how advertisers should start considering gaming as a central part of their brand’s strategy, and debunks misconceptions about who gamers are and how to place advertising at scale.
Insights & Updates
In this infographic we break down three demographic groups that we can compare and contrast based solely on consumption of OTT digital video: streaming only, mixed platform and linear TV only.
The April 2022 edition of the Media Impact Report highlights why and how advertisers should start considering gaming as part of their strategy, the importance of a strong normative database for efficient campaign analysis and how to market directly to your target audience through OTT.
Steve Diamond, Chief Creative Officer, discusses DTC marketing "best practices" and Rain the Growth Agency's Transactional Brand Building approach.