Rain the Growth Agency has secured a media buy to unlock exclusive placements on YouTube Select and YouTube TV as it continues to expand its advertisers' presence on the platform.
Insights & Updates
In this edition: Consumer holiday shopping is predicted to be moving away from retail and happening more online. Streaming services are seeing large subscriber gains creating more opportunity for advertisers. And as the election grows closer, News viewership remains high and is predicted to remain high beyond election day.
The top-rated mobile carriers’ partnership with Rain the Growth Agency spans nine years and the substantial investment in targeted marketing, including high-profile network sponsorships, has resulted in 20% revenue growth year over year.
In this edition: Dynamic pricing trends in digital remain consistent between battleground states and the remainder of the U.S. The rate of cord cutting continues to accelerate this year, meanwhile TV viewership remains steady.