In this edition: Additional media tactics for DTC marketers to consider, Facebook is showing proactivity ahead of the 2020 election, and football season has kicked off, but the Linear TV marketplace remains active beyond the Live Sports genre.
Insights & Updates
Rain the Growth Agency ranks atop the Portland Business Journal’s list of Largest Creative Agencies in the Portland Metro Area, based on the 2019 fiscal year revenue totals provided by participating organizations. Creative development, production, and full post-production capabilities have been a staple of the agency’s service offerings since its inception in 1998. That division of the company produces an average of 30 campaigns each year, most of which include video assets used for digital and TV campaigns.
The fourth quarter of 2020 is already shaping up to be a complicated one for advertisers. Our Director of Strategic Partnerships offers three media environments in which advertisers should rest assured that their dollars will work exceedingly hard this holiday season.
Signal Link™, the agency's TV attribution platform, is now available to its client partners via a secure web portal. The spike-above-baseline algorithm and visualization tool empowers internal teams and client partners to determine the immediate impact of individual ad instances.