After a correction year in 2021-2022, the upfront TV marketplace began to stabilize with networks pushing for volume. Early reports show that they have not gotten as much volume as they were after, which is supported by eMarketer’s predictions.
Insights & Updates
The July 2022 edition of the Media Impact Report includes an Upfronts update, OTT growth trends, details on our strategic partnership with iSpot and key takeaways from Programmatic I/O Las Vegas.
Rain the Growth Agency now offers advanced cross-platform video conversion tracking for enhanced performance analysis and optimization.
For brands looking to increase brand awareness and customer acquisition, targeting more diverse audiences can, and should be, an integral part of their advertising strategy.