Media Impact Report #23 | Advertising Marketplace Updates
02.19.21
Jennifer Eenigenburg, VP, Digital Media Director
To download Media Impact Report #23, Click Here.
In this edition:
- Facebook has shortened attribution windows ahead of the iOS 14.5 rollout, resulting in fewer reported conversions in the platform.
- Linear television viewership has declined since the increased levels in 2020, with week to week volatility driven mainly by news, weather and sports.
- Super Bowl LV in 2021 experienced lower overall viewership in linear year over year, with more engagement in digital platforms.
