Back to leadership Contact Us

Total Gym

Proving fast-growth paid social best practices can drive sales for a legacy brand


Total Gym made a name for itself in the 1990s with celebrity endorsements from Chuck Norris and Christie Brinkley. But since partnering with Rain the Growth Agency in 2004, their goal has been to find more cost-effective ways to keep evolving their brand and growing their customer base.

To reach new audiences and add to their portfolio of creative assets showcasing the new Incline Row machine, Total Gym engaged with Rain the Growth Agency’s Paid Social team and Production Lab to produce bespoke spots for TikTok, Snapchat and Facebook that significantly drove sales.

  • Paid Social
  • Digital Video
  • Data Analytics
  • Creative Strategy

Results overview


decrease in cost per Add to Cart from TikTok


increase in purchase volume from Snapchat


increase in purchase volume on Facebook


increase in click-through rate

From Our Clients

“The team provided detailed creative guidance that gave us an opportunity to test and learn from a variety of assets which will inform our long-term strategy for these social platforms.”

— Joe Crowley, VP of Marketing, American Telecast Products, LLC (parent company of Total Gym)


Quick-turn creative solutions

Total Gym needed social media-specific assets to showcase the versatility of their Incline Row machine, which can support more than 80 exercises. In just two weeks, Rain the Growth Agency’s Creative and Paid Social teams collaboratively strategized, produced, and executed a variety of new spots in the Production Lab at their Portland, Oregon headquarters.

These assets were launched across Snapchat, TikTok, and Facebook, based on how the target audience accesses and consumes content. In this way we were able to quickly test hypotheses about audience engagement as well as which versions and platforms would perform best.

Behind the scenes at a Total Gym video shoot
Behind the scenes at a Total Gym video shoot

A data-driven approach delivers conversion

Testing new platforms to gain new customers

Using a data-driven approach, we worked with Total Gym to create concepts using historical knowledge of platform-specific conversion drivers and trends. ​On TikTok specifically, Total Gym was able to reach a slightly younger demographic, enabling them to tap into a new audience for potential growth.

EGO POWER+ landing pages and emails created by Rain the Growth Agency

Fast company tactics for the win

Total Gym has built a legacy for its brand over the years, but successfully applied DTC fast-growth company best practices on social media to drive purchases.

driving engagement
  • TikTok paid social video ad for the Incline Row by Total Gym
  • Facebook paid social ad for the Incline Row by Total Gym with introductory offer
  • Instagram paid social video ad for the Incline Row by Total Gym
  • Instagram paid social video ad for the Incline Row by Total Gym
  • TikTok paid social video ad for the Incline Row by Total Gym




Delivering new customers, increasing engagement

View Case Study See All Work