HypeHer Featured in Ad Age: “Inside the Rise of Agencies Dedicated to Women’s Sports Marketing”

“As we were evaluating women’s sports, we were seeing so much momentum in rights deals that were being done…but it was really confusing for our brands to figure out what’s the best way to start to participate,” Robin Cohen, our EVP of Integrated Media Investment and Planning, tells Ad Age.

We’re thrilled to be part of the growing conversation about women’s sports. There is no question that the intersection of women’s sports and marketing holds boundless potential for brands and advertisers. This article discusses the leading efforts marketing agencies, including Rain the Growth Agency, are making to boost investments and create equality-driven opportunities in the women’s sports arena. Click here to learn more about HypeHer, our dedicated practice area that connects brands with women’s sports media opportunities.