OOFOS

Overview

oofos logo

Rain the Growth Agency has been Feeling the OO, as the OOFOS® AOR since 2019 by spearheading a highly innovative, multi-channel brand building and direct-to-consumer marketing strategy.

In 2021, the OOFOS mOOvers campaign highlighted OOFOS brand ambassadors and how OOFOS shoes are a vital part of their Active Recovery routines. Comprised of an all-star athlete roster, including Dawn Staley and Alex Smith, the mOOvers campaign has driven significant growth in brand awareness and sales across all channels.

Results

icon
63% growth in Sales 2020 to 2021
191% Q1 2021 to Q1 2022
icon
54% growth in new customers 2020 to 2021
223% Q1 2021 to Q1 2022
icon
47% increase website traffic 2020 to 2021
177% Q1 2021 to Q1 2022
icon
Video (OTT & Broadcast) response rates 2.5x Q1 2021 to Q1 2022

Tv Spots

- WNBA Hall of Fame player and coach, U.S. Women's Basketball Coach and four-time Olympic Gold Medalist

- 2022 Olympic Gold Medalist in Aerial Skiing and only female who has landed a quadruple-twisting triple back flip

- Former NFL quarterback, played for 16 seasons, 1st overall pick in the 2005 NFL Draft, and a collegiate All-American