Rain the Growth Agency has been Feeling the OO, as the OOFOS® AOR since 2019 by spearheading a highly innovative, multi-channel brand building and direct-to-consumer marketing strategy.
In 2021, the OOFOS mOOvers campaign highlighted OOFOS brand ambassadors and how OOFOS shoes are a vital part of their Active Recovery routines. Comprised of an all-star athlete roster, including Dawn Staley and Alex Smith, the mOOvers campaign has driven significant growth in brand awareness and sales across all channels.
The OOFOS mOOvers campaign utilizes athletic star power in a series of powerful stills, complementary footage, and interviews of each athlete, discussing the vital role of OOFOS shoes in their continual recovery process. These brand ambassadors are utilized across all media, including social, programmatic, display, broadcast, cable, and OTT, bringing the recovery brand's efficacy front and center to athletes and fans throughout the year.
- WNBA Hall of Fame player and coach, U.S. Women's Basketball Coach and four-time Olympic Gold Medalist
- 2022 Olympic Gold Medalist in Aerial Skiing and only female who has landed a quadruple-twisting triple back flip
- Former NFL quarterback, played for 16 seasons, 1st overall pick in the 2005 NFL Draft, and a collegiate All-American