MEDIA + CREATIVE
Through the SheScales program, Rain the Growth Agency partnered with Calibrate to create a brand platform, produce video content and develop an integrated media strategy that delivered a record number of signups for Calibrate’s sustainable weight loss program.
- Digital Video
- Paid Social
- Native Ads
- Streaming Audio
- Linear TV
It's not you, it's your biology
Calibrate is a female-led and female-backed digital metabolic health business with the mission to change the way the world treats weight. Their campaign was deployed through social media, OTT, streaming audio, and linear TV.