Media Impact Report #22 | Advertising Marketplace Updates
Robin Cohen, EVP, Integrated Media Investment + Planning
To download Media Impact Report #22, Click Here.
In this edition:
- Apple will soon limit the ability to utilize the IDFA for mobile app targeting and tracking.
- While TV viewership initially increased during the beginning of the pandemic, they leveled off under historic levels at the end of 2020 across cable and broadcast.
- Rain the Growth Agency has established a comprehensive approach to ensure brand-safe environments for our clients’ campaigns, particularly in light of the quickly changing landscape we are in.