Media Impact Report #21 | COVID-19 Pandemic Advertising Ecosystem Impact

12.04.20

Robin Cohen, EVP, Integrated Media Investment + Planning

To download Media Impact Report #21, Click Here.

In this edition:

1. Companies should start preparing for a future where customer data is legally protected.
2. The 2020 holiday season has been driving historically high online sales, while in-store foot traffic decreases.
3. The media marketplace continues to be competitive heading into Q1.