Media Impact Report #21 | COVID-19 Pandemic Advertising Ecosystem Impact
Robin Cohen, EVP, Integrated Media Investment + Planning
To download Media Impact Report #21, Click Here.
In this edition:
- Companies should start preparing for a future where customer data is legally protected.
- The 2020 holiday season has been driving historically high online sales, while in-store foot traffic decreases.
- The media marketplace continues to be competitive heading into Q1.