COVID-19 Consumer Research Wave III

Dan Gallagher, Executive Vice President, Brand Strategy + Research September 01, 2020

This report contains the results from Wave III of the MindReader COVID-19 Consumer Research study, which Rain the Growth Agency’s in-house Brand Strategy & Research team is conduction on an ongoing basis to understand consumer mindset and behavior. The report is broken into four sections:

  • Consumer Concern & Outlook
  • Spend & Economic Outlook
  • Advertising & Messaging
  • Holiday Season Outlook
  • Sports Sentiment

The Wave III study compares to responses from Wave I & II of the MindReader COVID-19 Consumer Research study, which can be found by clicking here.

Three Key Tactics for DTC Marketers This Holiday Season
Dan Gallagher
Executive Vice President, Brand Strategy + Research

We Changed
Our Name

For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today.