COVID-19 Consumer Research Wave III

09.01.20

Dan Gallagher, EVP, Brand Strategy + Research

This report contains the results from Wave III of the MindReader COVID-19 Consumer Research study, which Rain the Growth Agency’s in-house Brand Strategy & Research team is conduction on an ongoing basis to understand consumer mindset and behavior. The report is broken into four sections:

• Consumer Concern & Outlook
• Spend & Economic Outlook
• Advertising & Messaging
• Holiday Season Outlook
• Sports Sentiment

The Wave III study compares to responses from Wave I & II of the MindReader COVID-19 Consumer Research study, which can be found by clicking here.