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COVID-19 Consumer Research Wave III



This report contains the results from Wave III of the MindReader COVID-19 Consumer Research study, which Rain the Growth Agency’s in-house Brand Strategy & Research team is conduction on an ongoing basis to understand consumer mindset and behavior. The report is broken into four sections:

  • Consumer Concern & Outlook
  • Spend & Economic Outlook
  • Advertising & Messaging
  • Holiday Season Outlook
  • Sports Sentiment

The Wave III study compares to responses from Wave I & II of the MindReader COVID-19 Consumer Research study.

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