Media Impact Report #9 | COVID-19 Pandemic Advertising Ecosystem Impact
Robin Cohen, EVP, Integrated Media Investment + Planning
To download Media Impact Report #9, Click Here.
In this edition, we provide a league-by-league recap of the status of live sports returning. Updated data shows that linear TV viewership is starting to decline. Meanwhile, podcast consumption is on the rise, making that medium a great area to communicate relevant or current messaging.