Keeps Launches New Advertising Campaign
Keeps, the leading hair loss telehealth provider, is proud to announce its new “Millions” campaign, launching today, that emphasizes the importance and future of telemedicine. Keeps offers on-demand access to world-renowned hair loss experts, FDA approved treatments and contact-free prescription delivery. Keeps — along with its integrated advertising partner, Rain the Growth Agency — saw an opportunity to create a creative campaign to drive further awareness around the importance and convenience of telemedicine.
Keeps and Rain the Growth Agency chose to emphasize the credibility and accessibility of on-demand access to a doctor from the comfort of home, during this time of social distancing. Speed-to-market was a priority, and Rain developed a concept that could be executed quickly to capture demand. The spots, which will begin airing today, will appear on 12 cable networks including CNN, Comedy Central, and BBC America.
“The convenience and safety of telemedicine is now more important than ever, and this campaign speaks to that in a unique and timely way,” said Matt O’Connor, General Manager of Keeps. “We listened for what viewers wanted in this moment and went out with a timely and fresh message, and we are thankful that Rain was able to help us do that.”
Rain the Growth Agency and Keeps’ partnership started in January 2020. The agency worked around the clock to provide exemplary creative services quickly, efficiently, and entirely remotely. This creative is especially important as telemedicine is becoming more mainstream in recent months and more consumers are choosing it as their preferred healthcare method.
“We are extremely proud to launch the Keeps’ campaign today,” said Steve Diamond, Chief Creative Officer at Rain the Growth Agency. “We thought outside of the box and stayed away from the typical pandemic related advertising sentiment we are seeing a lot of right now. We are proud that we turned this out quickly and entirely remotely in order to reach people that really need this service.”
Keeps is part of Thirty Madison, a telehealth company that takes a human-first approach to treat chronic conditions. Thirty Madison aims to make specialized care affordable and accessible through its leading brands Keeps (hair loss treatment), Cove (migraine relief), and Evens (acid reflux treatment). While each brand specializes in a different condition, all three focus on providing online doctor visits, affordable treatment, and ongoing care.
About Rain the Growth Agency
Rain the Growth Agency is an independent, women-led, performance-minded, fully integrated advertising agency. We link strategy, creative and production with audience targeting, dynamic media buying and advanced analytics to achieve sales and branding goals simultaneously, without compromise. Our holistic Transactional Brand Building approach produces transformational growth for clients ranging from DTC fast companies and category disruptors to established brands with traditional models. For more than 20 years, we have been scaling businesses such as Humana, Mercari, 23andMe, Chewy, SimpliSafe, 1-800 CONTACTS, Consumer Cellular and LendingTree. Headquartered in Portland, Oregon and co-founded in 1998 by Michelle Cardinal, our agency has grown to over 240 employees in four offices across the U.S.
Keeps is a full-service healthcare company that offers specialized care for hair loss through online doctor visits, affordable treatments, and progress tracking. The doctor-recommended treatment plans are clinically proven to stop hair loss and ensure hair is as healthy as possible. Each customer has a dedicated team that includes physicians, pharmacists, and care specialists to support them throughout their experience. Learn more at www.keeps.com.
About Thirty Madison:
Thirty Madison is making specialized care and clinically-proven treatments accessible and affordable for everyone by bringing the specialist experience directly into people’s homes with online doctor consultations, treatment delivery, and ongoing support. We focus on providing treatment and support for the long run, building meaningful relationships to support each person’s lifelong conditions. Keeps launched in January 2018 and is a recognized leader in the hair loss space. Cove launched in December 2018 to serve migraine sufferers and is growing rapidly, and Evens, the first brand for acid reflux, launched in September 2019.