It’s all about being intentional. Measure twice; cut once.
Our Transactional Brand Building system sets the stage for success. Armed with a suite of proprietary tools and advanced modeling methods, we can discover everything we need to know about the category, your business, and your audience. And from these powerful insights, we develop an actionable strategy.
Our creative brings strategies to life and objectives to fruition. We don’t compromise on results—our sales messaging methodology moves customers from impression to action faster, and is proven by billions of dollars in historical sales. We use every form of expression to drive success through all channels—and we’re one of the most prolific creators of direct response video advertising of all time.
We are a seasoned media powerhouse with over 50 media buyers and planners. We take an agnostic view of the increasingly fragmented media landscape, and deliver better ROI by layering communications through the customer decision funnel. Our team structure is a unique blend of long-standing direct relationships and programmatic expertise, with a specialization in video across linear TV, OTT, addressable, and programmatic.
Our team continuously develops and upgrades technology to track, guide and manage your investments. We’ve dedicated millions to build proprietary analytics, reporting, and media tools to make sure every client dollar works efficiently and effectively.
ConsumerID, our proprietary audience segmentation and measurement solution, uses your customer data to define discrete segments in your current database and target them with media. And we use a suite of behavioral measurement tools to track campaign performance, including a unique blend of attribution and advanced modeling techniques.
For over 20 years as a performance marketing agency, we’ve helped countless brands experience transformational growth. We have a unique POV and a proven methodology for scaling DTC businesses. We call it Transactional Brand Building—because it delivers on sales and branding goals simultaneously, without compromise.
Our work has generated billions in sales and shaped dozens of brands. Even in the most challenging categories, our clients have experienced transformational growth.
We recap the 2022-2023 Upfronts, including themes, new programming and more.
There’s a tidal wave of wealth and spending power among baby boomers. It’s called the Boomer Silver Tsunami and Rain the Growth Agency has more experience and success connecting DTC brands to the roughly 70 million boomers who represent an increasingly influential buying segment in society.
Rain the Growth Agency guides established and high-growth DTC brands through the OTT revolution, building and optimizing unique video campaigns at scale to secure cross-platform reach and conversion.
For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today.
