Rain the Growth Agency Expands Digital Capabilities

Fully integrated DTC practice adds strength and expertise to digital media, strategy and analytics teams

Rain the Growth Agency, the leading independent, full-service DTC advertising agency, is expanding its digital capabilities to support clients with the latest tools and technology to drive transformational growth. The addition of new roles and expertise will support continued growth in OTT investments, paid search and paid social advertising.

“The pandemic has propelled viewership of digital media content across platforms and we’re empowering our clients to leverage these channels for better audience targeting, media planning and measurement,” said Jennifer Eenigenburg, Vice President, Digital Media at Rain the Growth Agency.

In 2021, the agency saw 89% growth in paid social gross billings and 47% growth in paid search campaigns. Three new departments were established: Product, Digital Video and Support. These departments will enable Rain the Growth Agency to offer clients holistic digital strategy across channels, optimize use of tools across the advertising technology stack and provide extraordinary service to new and existing clients.

“Our ability to leverage the agency’s brand strategy, research, data and insights expertise enables us to provide customized digital media and budget recommendations to meet client goals,” said Mark Yesayian, Chief Digital Officer, Rain the Growth Agency.

Digital campaigns will also benefit from enhancements and expansion of the analytics offering, including a new dedicated data visualization team and data and audience strategy unit that will enable cross-channel, audience-first strategy measurement and leading-edge dashboard capabilities.

“We’ve had more than a dozen strategic new hires join our digital teams in 2021 and are continuing to hire in virtual roles across the U.S.,” said Joy McCammon, Senior Vice President, Talent Management at Rain the Growth Agency.

Key new hires include:

  • Sarah Atta, Director, Digital Video
  • Kevin Lynch, Director, Data & Audience Strategy
  • Adam Lutz, Group Director, Digital Media Strategy
  • Nat Jones, Creative Director, Digital
  • Clayton Scott, Group Director, Product

Rain the Growth Agency will continue to explore and refine new opportunities for digital growth into 2022 including test and learn roadmaps, attribution, vendor partnerships and regularly identifying opportunities for current clients to optimize in-market efforts.

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Editor’s Note:

  • Rain the Growth Agency guided more than 40 clients with successful OTT placements in 2021. For more information about the agency’s OTT capabilities and experience, visit https://ott.rainforgrowth.com/.
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