Media Impact Report #7 | COVID-19 Pandemic Advertising Ecosystem Impact
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04.23.20
Robin Cohen, EVP, Integrated Media Investment + Planning
To download Media Impact Report #7, Click Here.
In this edition, we are focusing on emerging players in the digital video ecosystem, the continuation of favorable marketplace conditions for advertisers, and how brands are making a shift to empathetic and/or informative messaging in response to COVID-19 and can now target specific audience affected by the pandemic.