Media Impact Report #17 | COVID-19 Pandemic Advertising Ecosystem Impact
Robin Cohen, EVP, Integrated Media Investment + Planning
To download Media Impact Report #17, Click Here.
In this edition: Sports fans are loyal viewers and eager for the return of live sports. Ad-supported OTT is gaining more viewers, with 78% of U.S. consumers willing to see ads to access free streaming content. Digital device listening crossed the 50% threshold for the first time during the COVID-19 pandemic.