Media Impact Report #14 | COVID-19 Pandemic Advertising Ecosystem Impact
Robin Cohen, EVP, Integrated Media Investment + Planning
To download Media Impact Report #14, Click Here.
In this edition: CCPA regulations–evaluating what changes are needed, and mapping out a compliance checklist and timeline. Understanding customer makeup to get the media strategy right in order to maximize return on investment. TV viewership has shifted with weekend levels have decreased dramatically, while weekday levels have increased.