Rain the Growth Agency Adds First Chief Investment Officer to Leadership Team
Rain the Growth Agency, the leading independent, full-service advertising agency for direct-to-consumer brands, is proud to announce Mark Brown as the company’s first Chief Investment Officer.
This is a new position created by the agency as it continues to push the boundaries of media targeting and investment strategies. Brown is a proponent of audience-based media approaches, and one of his responsibilities will be to drive this philosophy across planning and buying teams for digital and offline media. Along with Robin Cohen, SVP, Group Media Director, he will develop and promote innovative media strategies throughout the agency. Brown will report directly to Co-Founder and CEO Michelle Cardinal.
“To keep up with our continuing growth, Mark will deepen our bench of media strategists. He brings years of combined digital and linear expertise to the table,” said Cardinal. “I can’t think of a better person to help deliver our wildly successful transactional brand building product to our clients. He’s already hit the ground running!”
Brown has led media strategy at Initiative, Garage Team Mazda, and Mindshare. Most recently, he ran U.S. media strategy for Chevrolet while at Carat. He was also a managing partner of Canvas Worldwide, a co-venture between Horizon Media and Innocean Worldwide. As one of the founders, he helped build the $1 billion agency from the ground up.
“I am very excited to join the leadership team here at Rain the Growth Agency,” Brown said. “Michelle and her team have built a world-class agency by delivering Transactional Brand Building to their roster of clients. I see a tremendous opportunity to grow our client’s businesses even more through innovative solutions targeting high propensity audiences.”
Brown will be based in the agency’s Oakland, California office starting in July.