COVID-19 Consumer Research Wave I
03.27.20
Dan Gallagher, EVP, Brand Strategy + Research
This report contains the results from Wave I of the MindReader COVID-19 Consumer Research study, which Rain’s in-house Brand Strategy & Research team is conduction on an ongoing basis to understand consumer mindset and behavior. The report is broken into four sections:
- Consumer Concern & Confidence
- Economic Outlook & Spending
- Media & Other Activities
- Advertising & Messaging
