COVID-19 Consumer Research Wave I

This report contains the results from Wave I of the MindReader COVID-19 Consumer Research study, which Rain’s in-house Brand Strategy & Research team is conduction on an ongoing basis to understand consumer mindset and behavior. The report is broken into four sections:

  • Consumer Concern & Confidence
  • Economic Outlook & Spending
  • Media & Other Activities
  • Advertising & Messaging
Media Impact Report #3 | COVID-19 Pandemic Advertising Ecosystem Impact