COVID-19 Consumer Research Wave II

Dan Gallagher, Executive Vice President, Brand Strategy and Research April 27, 2020

This report contains the results from Wave II of the MindReader COVID-19 Consumer Research study, which Rain’s in-house Brand Strategy & Research team is conduction on an ongoing basis to understand consumer mindset and behavior. The report is broken into four sections:

  • Consumer Concern & Confidence
  • Economic Outlook & Spending
  • Media & Other Activities
  • Advertising & Messaging

The Wave II study compares to responses from Wave I of the MindReader COVID-10 Consumer Research study, which can be found by clicking here.

Media Impact Report #7 | COVID-19 Pandemic Advertising Ecosystem Impact
Dan Gallagher
Executive Vice President, Brand Strategy and Research

We Changed
Our Name

For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today.