Podcast: The ForeCast with Guest Kaila Vallee, EVP, Rainstorm Direct
10.07.25
In this episode of The Forecast, host Morgan Willis speaks with Kaila Vallee, Executive Vice President of Rainstorm Direct, about the agency’s recent rebranding, the evolution of linear TV and CTV, and the future of advertising. Kaila discusses the importance of performance guarantees, advancements in measurement and attribution, and the role of AI in media buying. She also shares her insights on the future of video and the impact of consumer behavior on advertising strategies.