OTT and streaming video consumption continues to grow as consumers across age groups shift their video viewing habits. While that may not surprise you, who is driving that growth might.
Insights & Updates
After a correction year in 2021-2022, the upfront TV marketplace began to stabilize with networks pushing for volume. Early reports show that they have not gotten as much volume as they were after, which is supported by eMarketer’s predictions.
The July 2022 edition of the Media Impact Report includes an Upfronts update, OTT growth trends, details on our strategic partnership with iSpot and key takeaways from Programmatic I/O Las Vegas.
For brands looking to increase brand awareness and customer acquisition, targeting more diverse audiences can, and should be, an integral part of their advertising strategy.