Insights & Updates

Here’s what’s on our minds right now.

Media Impact Report #11 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition, we unpack the accelerating trend in "Buy Online, Pick Up In Store" (BOPIS), while our buyers' Upfronts coverage reveals how network groups are trying to be more flexible in how they sell media, and we explore new opportunities to leverage insights to increase relevancy of messages.

Research on the phases of COVID-19: The 4 F’s

The phases generally follow those of coping, including shock, anger, resistance and acceptance, according to an ongoing study being conducted by Rain's Brand Strategy & Research team.