In this edition, we unpack the accelerating trend in "Buy Online, Pick Up In Store" (BOPIS), while our buyers' Upfronts coverage reveals how network groups are trying to be more flexible in how they sell media, and we explore new opportunities to leverage insights to increase relevancy of messages.
In this edition, our Director of Marketing Analytics provides a point-of-view on campaign measurement during the pandemic, we review new OTT subscriber data, and examine the rise of mobile device usage.
The phases generally follow those of coping, including shock, anger, resistance and acceptance, according to an ongoing study being conducted by Rain's Brand Strategy & Research team.
In early March, Covid-19 rapidly shifted what day-to-day life looked like for many agency moms. The greatest gift this Mother's Day would be to eliminate the bias against working mothers.
For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today.