Insights & Updates

Here’s what’s on our minds right now.

September 2022 Media Impact Report

The September 2022 edition of the Media Impact Report covers what advertisers need to know ahead of the midterm elections, and how domestic and global economics and trends are affecting U.S. consumer behaviors.

Google Postpones Cookie Deprecation

Why is Google pushing the postponement of the removal of third-party cookies? Todd Yu, Group Director, Digital Media Strategy, shares his predictions.

Conference Takeaways: 2022 ANA Digital & Social Media Conference

The 2022 ANA Digital & Social Media Conference captured discussions from leading marketers about the latest in digital technologies, leveraging industries like gaming, and navigating measurement across social media platforms.

Female Boomers—Trends Shaping Buying Behaviors

As experts in reaching baby boomer consumers, we're sharing market forces and influences observed from recent months specific to female boomers.