Insights & Updates

Here’s what’s on our minds right now.

Media Impact Report #28 | Advertising Marketplace Updates

In this edition: Our media team's explanation for the shift in consumption of the Olympics, three media trends that will have lasting implications for advertisers. Plus, other media marketplace news that we’re following closely.

2021 Upfronts Recap from Media Impact Report #27

During the week of May 17, Rain’s media team attended upfront presentations by all major media networks, including the parent companies of broadcast’s “Big 4” (ABC, CBC, FOX, NBC) and other network groups. Overall, networks are saying this is once again an unprecedented upfront season.

Media Impact Report #27 | Advertising Marketplace Updates

In this edition: Our media team provides a comprehensive recap of the 2021 Upfronts. Plus, an analysis of the impact Apple's iOS 14.5 rollout is having on media campaigns.

2021 NewFronts Recap from Media Impact Report #26

Common themes we saw emerge in the 2021 Newfronts, commonly known as the digital version of the Upfronts, included a massive focus on streaming content and many partners expanding out their own unique platform offerings through new ad units and integrations with creators and original content. The Newfronts built on a lot of the themes we saw last year, with more advanced offerings being developed as consumers continue to move to digital channels for their media consumption.