In this edition: Linear TV is in high demand, so advertisers need to plan ahead and secure inventory in advance. The Upfronts will continue through May, virtually. Consumer privacy updates are impacting platform targeting, tracking and measurement
Insights & Updates
In this edition: Facebook has shortened attribution windows ahead of the iOS 14.5 rollout, resulting in fewer reported conversions in the platform. Linear television viewership has declined since the increased levels in 2020, with week to week volatility driven mainly by news, weather and sports. Super Bowl LV in 2021 experienced lower overall viewership in linear year over year, with more engagement in digital platforms.
In this edition: Apple will soon limit the ability to utilize the IDFA for mobile app targeting and tracking. TV viewership leveled off at the end of 2020 across cable and broadcast. Our agency has a comprehensive approach to ensure brand-safe environments for our clients’ campaigns.
In this edition: Companies should start preparing for a future where customer data is legally protected. The 2020 holiday season has been driving historically high online sales, while in-store foot traffic decreases. The media marketplace continues to be competitive heading into Q1.