Insights & Updates

Here’s what’s on our minds right now.

Media Impact Report #21 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition: Companies should start preparing for a future where customer data is legally protected. The 2020 holiday season has been driving historically high online sales, while in-store foot traffic decreases. The media marketplace continues to be competitive heading into Q1.

Media Impact Report #20 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition: Consumer holiday shopping is predicted to be moving away from retail and happening more online. Streaming services are seeing large subscriber gains creating more opportunity for advertisers. And as the election grows closer, News viewership remains high and is predicted to remain high beyond election day.

Media Impact Report #19 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition: Dynamic pricing trends in digital remain consistent between battleground states and the remainder of the U.S. The rate of cord cutting continues to accelerate this year, meanwhile TV viewership remains steady.

Media Impact Report #18 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition: Additional media tactics for DTC marketers to consider, Facebook is showing proactivity ahead of the 2020 election, and football season has kicked off, but the Linear TV marketplace remains active beyond the Live Sports genre.