Insights & Updates

Here’s what’s on our minds right now.

It’s Game Time: The Gaming Industry Continues to Explode

Nate Becker, Director, Media Planning, summarizes learnings from IAB's first annual Playfronts, focused on why and how advertisers should start considering gaming as a central part of their brand’s strategy, and debunks misconceptions about who gamers are and how to place advertising at scale.

April 2022 Media Impact Report

The April 2022 edition of the Media Impact Report highlights why and how advertisers should start considering gaming as part of their strategy, the importance of a strong normative database for efficient campaign analysis and how to market directly to your target audience through OTT.

Google Premier Partner Status Harder to Achieve in 2022

Rain the Growth Agency is proud to announce that we have been awarded Google Premier Partner Status for 2022, as a part of Google’s updated Partner Program. While there have always been requirements for eligibility for the program in the past, Google raised the threshold for Premier status as of February 2022.

Marketing to Boomers: Developing Content that Resonates

Given the sheer size and buying power of this consumer segment, Boomers have long been the targets of marketing. However, what worked in the past to appeal to the “Me” Generation may not be as applicable now—or might it?