Insights & Updates

Here’s what’s on our minds right now.

Now Is The Time To Grow Your DTC Business

Businesses of every size are feeling disruption due to the coronavirus pandemic. Just because physical retail sales have come to a halt, that doesn’t mean the same for direct-to-consumer (DTC) sales. Rain CEO + Co-Founder Michelle Cardinal explains why now is the time to grow a DTC business, and she gives four tips to help do that.

Research on the phases of COVID-19: The 4 F’s

The phases generally follow those of coping, including shock, anger, resistance and acceptance, according to an ongoing study being conducted by Rain's Brand Strategy & Research team.

COVID 19 Consumer Research Wave II

Wave II of the MindReader COVID-19 Consumer Research study breaks out findings in four sections: Consumer Concern & Confidence, Economic Outlook & Spending, Media & Other Activities, and Advertising & Messaging.