The April 2022 edition of the Media Impact Report highlights why and how advertisers should start considering gaming as part of their strategy, the importance of a strong normative database for efficient campaign analysis and how to market directly to your target audience through OTT.
Insights & Updates
Rain the Growth Agency has announced enhancements to their proprietary adtech tools, MindReader™ and ConsumerID™, as well as advancements in processes to enable clients to develop more intelligent marketing strategy and better measure campaign KPIs.
Given the sheer size and buying power of this consumer segment, Boomers have long been the targets of marketing. However, what worked in the past to appeal to the “Me” Generation may not be as applicable now—or might it?
Multicultural consumers are the fastest-growing population in the U.S. Here are a few ways brand advertisers can drive culturally diverse engagement.