Insights & Updates

Here’s what’s on our minds right now.

May/June 2022 Media Impact Report

The May/June 2022 edition of the Media Impact Report features a recap of this year's Upfronts, Newfronts and more.

It’s Game Time: The Gaming Industry Continues to Explode

Nate Becker, Director, Media Planning, summarizes learnings from IAB's first annual Playfronts, focused on why and how advertisers should start considering gaming as a central part of their brand’s strategy, and debunks misconceptions about who gamers are and how to place advertising at scale.

April 2022 Media Impact Report

The April 2022 edition of the Media Impact Report highlights why and how advertisers should start considering gaming as part of their strategy, the importance of a strong normative database for efficient campaign analysis and how to market directly to your target audience through OTT.