Let’s take a hard look at how he’s managed his brand in the past…

A year ago when Donald Trump emerged a serious political contender, I noticed how uncannily he followed the infomercial huckster bible I’d help develop two decades earlier.

All the election pollsters got it wrong, but they did reveal some surprisingly important lessons for marketers.

The Trump win against Clinton will be analyzed for decades. But as a shallow advertising guy, I can't help but look at this historic turn of events for my own mercenary purposes.