Insights & Updates

Here’s what’s on our minds right now.

How I Accidentally Helped Elect Donald Trump

A year ago when Donald Trump emerged a serious political contender, I noticed how uncannily he followed the infomercial huckster bible I’d help develop two decades earlier.

Is Picking A President Like Picking A Product?

All the election pollsters got it wrong, but they did reveal some surprisingly important lessons for marketers.