The fourth quarter of 2020 is already shaping up to be a complicated one for advertisers. Our Director of Strategic Partnerships offers three media environments in which advertisers should rest assured that their dollars will work exceedingly hard this holiday season.
As recruiters reach out to us, companies begin internal promotions, and newly formed DEI roles flood our inboxes, this is a moment to think strategically.
Advertisers that vowed to boycott spending on Facebook have passed the halfway point of that commitment, and brands will soon know the impact of taking a stand against a major advertising platform.
In the face of ongoing racial injustice in our country, many companies have been forced to acknowledge the racial inequity within their organizations, leadership teams and boards. We need immediate efforts in an industry [advertising] notoriously lacking in diversity.
For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today.