Insights & Updates

Here’s what’s on our minds right now.

When Marketers Move, Does Their Bias Move with Them?

As the U.S. demographics continue to change, marketers will need to follow suit – the “perfect” audience may not be who or where we think anymore.

Social Media Trends & Takeaways: How to Read the Numbers

The pandemic has continued to encourage consumption of social media content across platforms. Implementing a diversification strategy with bespoke assets for each platform is key to capitalizing on user trends.

Media Impact Report #30 | Advertising Marketplace Updates

In this edition: Some retail foot traffic levels have stabilized, how iOS 15 will impact email marketing, and how to target holiday shoppers.

Media Impact Report #29 | Advertising Marketplace Updates

In this edition: Our media team's coverage of the key themes from the Fall Podcast Upfront. How iOS 15 privacy updates are impacting targeting. TikTok goes shopping.