Insights & Updates

Here’s what’s on our minds right now.

Social Media Trends & Takeaways: How to Read the Numbers

The pandemic has continued to encourage consumption of social media content across platforms. Implementing a diversification strategy with bespoke assets for each platform is key to capitalizing on user trends.

Media Impact Report #30 | Advertising Marketplace Updates

In this edition: Some retail foot traffic levels have stabilized, how iOS 15 will impact email marketing, and how to target holiday shoppers.

Media Impact Report #29 | Advertising Marketplace Updates

In this edition: Our media team's coverage of the key themes from the Fall Podcast Upfront. How iOS 15 privacy updates are impacting targeting. TikTok goes shopping.

Media Impact Report #28 | Advertising Marketplace Updates

In this edition: Our media team's explanation for the shift in consumption of the Olympics, three media trends that will have lasting implications for advertisers. Plus, other media marketplace news that we’re following closely.