In this edition: iOS 14.5 is scheduled to launch the week of April 26. Along with new features, Apple will require permission to track users. Linear TV viewership continues its slump, but the biggest drops are coming from major tent pole events. The explosion of new OTT services including Paramount+ and Discovery+ are filling the gap of Linear TV.
Insights & Updates
In this edition: Linear TV is in high demand, so advertisers need to plan ahead and secure inventory in advance. The Upfronts will continue through May, virtually. Consumer privacy updates are impacting platform targeting, tracking and measurement
In this edition: Facebook has shortened attribution windows ahead of the iOS 14.5 rollout, resulting in fewer reported conversions in the platform. Linear television viewership has declined since the increased levels in 2020, with week to week volatility driven mainly by news, weather and sports. Super Bowl LV in 2021 experienced lower overall viewership in linear year over year, with more engagement in digital platforms.
In this edition: Apple will soon limit the ability to utilize the IDFA for mobile app targeting and tracking. TV viewership leveled off at the end of 2020 across cable and broadcast. Our agency has a comprehensive approach to ensure brand-safe environments for our clients’ campaigns.