As the U.S. demographics continue to change, marketers will need to follow suit – the “perfect” audience may not be who or where we think anymore.
Insights & Updates
The pandemic has continued to encourage consumption of social media content across platforms. Implementing a diversification strategy with bespoke assets for each platform is key to capitalizing on user trends.
In this edition: Some retail foot traffic levels have stabilized, how iOS 15 will impact email marketing, and how to target holiday shoppers.
In this edition: Our media team's coverage of the key themes from the Fall Podcast Upfront. How iOS 15 privacy updates are impacting targeting. TikTok goes shopping.