In this edition: Dynamic pricing trends in digital remain consistent between battleground states and the remainder of the U.S. The rate of cord cutting continues to accelerate this year, meanwhile TV viewership remains steady.
Insights & Updates
In this edition: Additional media tactics for DTC marketers to consider, Facebook is showing proactivity ahead of the 2020 election, and football season has kicked off, but the Linear TV marketplace remains active beyond the Live Sports genre.
Wave III of the MindReader COVID-19 Consumer Research study breaks out findings in four sections: Consumer Concern & Confidence, Economic Outlook & Spending, Media & Other Activities, and Advertising & Messaging.
In this edition: Sports fans are loyal viewers and eager for the return of live sports. Ad-supported OTT is gaining more viewers, with 78% of U.S. consumers willing to see ads to access free streaming content. Digital device listening crossed the 50% threshold for the first time during the COVID-19 pandemic.