Becoming more data oriented is not a simple matter. Data is a culture and a mindset. When it comes to creating a more real-time, data-driven culture, there are a few themes that can be consistently reinforced.
Insights & Updates
For the last 50 years, brand advertising has focused on building awareness, while direct response used its power to increase sales. But in a TV marketplace where change is constant, this dichotomy is falling by the wayside.
I’ve since hired many young people with degrees aligned with our professions with great success. But a young person with a degree in marketing analytics? I want that person. Like, yesterday I needed them. Here’s why.