Insights & Updates

Here’s what’s on our minds right now.

The Case for “Always On” Media

The pandemic and advertisers’ behavior gave us a once in a lifetime test bed for evaluating different media strategies. As CPMs rose to new heights in 2021, some brands began pulling out of Linear TV and OTT, while others maintained their presence. This has given us a laboratory view to analyze results across several different video approaches.

Mercari Registers Increase in Brand Equity from Big Game Ad

Mercari registered measurable growth in brand equity, according to The Harris Poll’s Brand Bowl Index for 2021. The popular online marketplace ranked in the top 10 for other brand attribute metrics: momentum, quality, and familiarity. The spot aired in the second-highest rated quarter hour of the Big Game. Rain the Growth Agency produced the creative campaign and secured the media for this high-profile placement. The spot aired in the second-highest rated quarter hour of the Big Game. Rain the Growth Agency produced the creative campaign and secured the media for this high-profile placement.