Insights & Updates

Here’s what’s on our minds right now.

Now Is The Time To Grow Your DTC Business

Businesses of every size are feeling disruption due to the coronavirus pandemic. Just because physical retail sales have come to a halt, that doesn’t mean the same for direct-to-consumer (DTC) sales. Rain CEO + Co-Founder Michelle Cardinal explains why now is the time to grow a DTC business, and she gives four tips to help do that.

As E-Commerce Transforms Business, Agencies Must Follow

Becoming more data oriented is not a simple matter. Data is a culture and a mindset. When it comes to creating a more real-time, data-driven culture, there are a few themes that can be consistently reinforced.

How Advanced Analytics Are Shaking Up TV Ad Buying

For the last 50 years, brand advertising has focused on building awareness, while direct response used its power to increase sales. But in a TV marketplace where change is constant, this dichotomy is falling by the wayside.

The Ascendency Of Analytics

I’ve since hired many young people with degrees aligned with our professions with great success. But a young person with a degree in marketing analytics? I want that person. Like, yesterday I needed them. Here’s why.