Rain the Growth Agency has announced enhancements to their proprietary adtech tools, MindReader™ and ConsumerID™, as well as advancements in processes to enable clients to develop more intelligent marketing strategy and better measure campaign KPIs.
Insights & Updates
Adtech platforms are preparing for the elimination of cookie data for audience targeting and measurement with timing for the “death of the cookie” expected by the end of 2023, when Google has stated Chrome will no longer allow third-party cookie tracking. Here are three recent updates for marketers to track.
The pandemic and advertisers’ behavior gave us a once in a lifetime test bed for evaluating different media strategies. As CPMs rose to new heights in 2021, some brands began pulling out of Linear TV and OTT, while others maintained their presence. This has given us a laboratory view to analyze results across several different video approaches.
The DTC advertising agency is handling media and analytics for the mental health telemedicine company that offers high-quality medication management, counseling, and therapy for anxiety and depression.