The fourth quarter of 2020 is already shaping up to be a complicated one for advertisers. Our Director of Strategic Partnerships offers three media environments in which advertisers should rest assured that their dollars will work exceedingly hard this holiday season.
Insights & Updates
Millennials will outpace baby boomers as the largest living generation in 2019, so how will boomers influence our economy and consume goods, services and media?
The advantage of bulk-buying media has shrunk in a world where performance measurement and near-term accountability have become more important requirements to clients. It’s up to the modern media buyer to find the best ways to advantage a client on inventory commitments.
Remember when we thought a million bucks was a lot to pay for a Super Bowl ad? Wow, how things have changed.