Insights & Updates

Here’s what’s on our minds right now.

Three Key Tactics for DTC Marketers This Holiday Season

The fourth quarter of 2020 is already shaping up to be a complicated one for advertisers. Our Director of Strategic Partnerships offers three media environments in which advertisers should rest assured that their dollars will work exceedingly hard this holiday season.

In Today’s Media Marketplace, Clout Is Overstated

The advantage of bulk-buying media has shrunk in a world where performance measurement and near-term accountability have become more important requirements to clients. It’s up to the modern media buyer to find the best ways to advantage a client on inventory commitments.

We All Worship At The Altar Of Super Bowl

Remember when we thought a million bucks was a lot to pay for a Super Bowl ad? Wow, how things have changed.