Millennials will outpace baby boomers as the largest living generation in 2019, so how will boomers influence our economy and consume goods, services and media?
Insights & Updates
The advantage of bulk-buying media has shrunk in a world where performance measurement and near-term accountability have become more important requirements to clients. It’s up to the modern media buyer to find the best ways to advantage a client on inventory commitments.
Remember when we thought a million bucks was a lot to pay for a Super Bowl ad? Wow, how things have changed.
OTT (over-the-top content) is racing ahead in relevance and frequency, and there’s no signs of it slowing down anytime soon, which might be to the advertising industry’s chagrin. So here’s the question: Is it TV or is it digital?