Black women have had almost no mirrors in mainstream media, which often reflects stereotypes rather than their beauty and complexity, leaving them feeling devalued and inaccurately portrayed. But while 2020 has been a tumultuous year, it’s led to more mirrors in the media for Black women. In my pursuit of relentless optimism, I do see the industry attempting to evolve.

The phases generally follow those of coping, including shock, anger, resistance and acceptance, according to an ongoing study being conducted by Rain's Brand Strategy & Research team.

Advertising, like government, moves at the speed of trust.