In this edition: Our media team's explanation for the shift in consumption of the Olympics, three media trends that will have lasting implications for advertisers. Plus, other media marketplace news that we’re following closely.
Insights & Updates
During the week of May 17, Rain’s media team attended upfront presentations by all major media networks, including the parent companies of broadcast’s “Big 4” (ABC, CBC, FOX, NBC) and other network groups. Overall, networks are saying this is once again an unprecedented upfront season.
In this edition: Our media team provides a comprehensive recap of the 2021 Upfronts. Plus, an analysis of the impact Apple's iOS 14.5 rollout is having on media campaigns.
The advantage of bulk-buying media has shrunk in a world where performance measurement and near-term accountability have become more important requirements to clients. It’s up to the modern media buyer to find the best ways to advantage a client on inventory commitments.