The IAB NewFronts, similar to television’s Upfronts, is an annual event showcasing publishers’ upcoming programming and “new” viewing formats to ad buyers. This year’s focus can be categorized into two buckets: connected TV (CTV) and social media.
We take a look at several trends that are reshaping OTT advertising in 2022 and beyond.
As the U.S. demographics continue to change, marketers will need to follow suit – the “perfect” audience may not be who or where we think anymore.
In this infographic we break down three demographic groups that we can compare and contrast based solely on consumption of OTT digital video: streaming only, mixed platform and linear TV only.
For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today.