Insights & Updates

Here’s what’s on our minds right now.

Infographic: OTT Digital Video: Who’s Watching What

In this infographic we break down three demographic groups that we can compare and contrast based solely on consumption of OTT digital video: streaming only, mixed platform and linear TV only.

DTC: When your Specialty Appears to Be Mainstream

Steve Diamond, Chief Creative Officer, discusses DTC marketing "best practices" and Rain the Growth Agency's Transactional Brand Building approach.

OTT Basics

Multiple research firms are forecasting massive investment increases for OTT media. We break down the basics to help brands looking into OTT advertising.

Senior Health Care: Are Wearables the Key to Better Health and Happiness?

Seniors are increasingly integrating digital wearables into their everyday activities. We highlight research findings that can help wearable wellness brands better address this unique audience.