Insights & Updates

Here’s what’s on our minds right now.

Let’s Talk About Racial Inequity. Send Me a Note

In the face of ongoing racial injustice in our country, many companies have been forced to acknowledge the racial inequity within their organizations, leadership teams and boards. We need immediate efforts in an industry [advertising] notoriously lacking in diversity.

Now Is The Time To Grow Your DTC Business

Businesses of every size are feeling disruption due to the coronavirus pandemic. Just because physical retail sales have come to a halt, that doesn’t mean the same for direct-to-consumer (DTC) sales. Rain CEO + Co-Founder Michelle Cardinal explains why now is the time to grow a DTC business, and she gives four tips to help do that.

Storyteller-in-Chief: How 9/11 Prepared Me for COVID-19 (or Didn’t)

Was anybody really prepared for COVID-19? In Oregon Business Magazine's "Storyteller-in-Chief" series, our CEO, Michelle Cardinal, writes about her strategy for surviving the economic storm caused by the pandemic. Among other things, preserving company culture is crucial right now.

When Advertising Bets Are Off: Media Planning and the COVID-19 Crisis

Your media planning strategies from February may or may not tell you much in April or May. Two months ago, you understood the marketplace and your business, competitors, media costs, results and even the season. But with the world upended by the COVID-19 pandemic, the only information you can use right now comes from yesterday.