Insights & Updates

Here’s what’s on our minds right now.

Stream On: The 2022 NewFronts Trending Topics

The IAB NewFronts, similar to television’s Upfronts, is an annual event showcasing publishers’ upcoming programming and “new” viewing formats to ad buyers. This year’s focus can be categorized into two buckets: connected TV (CTV) and social media.

When Marketers Move, Does Their Bias Move with Them?

As the U.S. demographics continue to change, marketers will need to follow suit – the “perfect” audience may not be who or where we think anymore.

Infographic: OTT Digital Video: Who’s Watching What

In this infographic we break down three demographic groups that we can compare and contrast based solely on consumption of OTT digital video: streaming only, mixed platform and linear TV only.