In this edition: Companies should start preparing for a future where customer data is legally protected. The 2020 holiday season has been driving historically high online sales, while in-store foot traffic decreases. The media marketplace continues to be competitive heading into Q1.
Rain the Growth Agency has secured a media buy to unlock exclusive placements on YouTube Select and YouTube TV as it continues to expand its advertisers' presence on the platform.
In this edition: Consumer holiday shopping is predicted to be moving away from retail and happening more online. Streaming services are seeing large subscriber gains creating more opportunity for advertisers. And as the election grows closer, News viewership remains high and is predicted to remain high beyond election day.
In this edition: Dynamic pricing trends in digital remain consistent between battleground states and the remainder of the U.S. The rate of cord cutting continues to accelerate this year, meanwhile TV viewership remains steady.
For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today.