It's important to understand that online video and video that is online are not the same, even if they’re intended to accomplish similar objectives.

In Part Two of this series, learn what URL hijacking is, how to identify when it’s happening to you, and how to go about protecting your brand.

If affiliate marketing is part of your paid-search strategy, there is a 29% chance that one of your affiliates is stealing valuable Web traffic by hijacking URLs.

Not all online video ads are reaching consumers correctly. Here are some guidelines to consider when developing creative.