Insights & Updates

Here’s what’s on our minds right now.

It’s Game Time: The Gaming Industry Continues to Explode

Nate Becker, Director, Media Planning, summarizes learnings from IAB's first annual Playfronts, focused on why and how advertisers should start considering gaming as a central part of their brand’s strategy, and debunks misconceptions about who gamers are and how to place advertising at scale.

Infographic: OTT Digital Video: Who’s Watching What

In this infographic we break down three demographic groups that we can compare and contrast based solely on consumption of OTT digital video: streaming only, mixed platform and linear TV only.

April 2022 Media Impact Report

The April 2022 edition of the Media Impact Report highlights why and how advertisers should start considering gaming as part of their strategy, the importance of a strong normative database for efficient campaign analysis and how to market directly to your target audience through OTT.

OTT Basics

Multiple research firms are forecasting massive investment increases for OTT media. We break down the basics to help brands looking into OTT advertising.