In the face of ongoing racial injustice in our country, many companies have been forced to acknowledge the racial inequity within their organizations, leadership teams and boards. We need immediate efforts in an industry [advertising] notoriously lacking in diversity.
In early March, Covid-19 rapidly shifted what day-to-day life looked like for many agency moms. The greatest gift this Mother's Day would be to eliminate the bias against working mothers.
We live in a world surrounded by gamification. It’s only natural that these concepts have crept into the workplace. Here are a few ideas for the HR team where gamification can lead to increased employee engagement and good health.
The U.S. is experiencing the worst ever collapse of trust in the survey’s history. So as marketers, how can we influence and ultimately persuade people who are distrustful, disengaged and exist in their own information Echo Chamber bubbles?
For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today.