When will programmatic TV truly take off? Is more data a good thing for advertisers? A recent survey of media sales executives gauged how the industry views the evolution of TV and the transformative trends and technologies that are in play today.
Insights & Updates
It’s not a secret that in many areas linear TV viewership is trending down, and that no traditional thinking on this subject is likely to change this. The thing that’s scary is that we seem to have lost the ability to predict success. So, what gives?
If virtual reality (VR) and augmented reality (AR) aren’t in your video vocabulary yet, they probably should be. These new technologies represent the most significant evolution to the video medium since color television.
In a burgeoning on-demand world, the value exchange represented by content that is underwritten by advertising has become pretty muddled.