Insights & Updates

Here’s what’s on our minds right now.

Media Impact Report #9 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition, we provide a league-by-league recap of the status of live sports returning. Updated data shows that linear TV viewership is starting to decline. Meanwhile, podcast consumption is on the rise, making that medium a great area to communicate relevant or current messaging.

Storyteller-in-Chief: How 9/11 Prepared Me for COVID-19 (or Didn’t)

Was anybody really prepared for COVID-19? In Oregon Business Magazine's "Storyteller-in-Chief" series, our CEO, Michelle Cardinal, writes about her strategy for surviving the economic storm caused by the pandemic. Among other things, preserving company culture is crucial right now.

Media Impact Report #8 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition, we are focusing on increases in streaming media consumption, new innovations like Messenger Rooms (via Facebook), and efficiencies in digital video, native and paid social.

COVID-19 Consumer Research Wave II

Wave II of the MindReader COVID-19 Consumer Research study breaks out findings in four sections: Consumer Concern & Confidence, Economic Outlook & Spending, Media & Other Activities, and Advertising & Messaging.