Insights & Updates

Here’s what’s on our minds right now.

Media Impact Report #7 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition, we are focusing on emerging players in the digital video ecosystem, the continuation of favorable marketplace conditions for advertisers, and how brands are making a shift to empathetic and/or informative messaging in response to COVID-19 and can now target specific audience affected by the pandemic.

Media Impact Report #6 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition, we are focusing on the latest viewership trends for linear TV, retail foot traffic, as well as an agency recommendation for brand and campaign safety measures.

Media Impact Report #4 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition, we focus on new content areas for consumers to navigate from home, continued efficiency in pricing across media channels, and sports platforms looking for new ways to engage audiences.