Participation in the Super Bowl is not for the faint-hearted, and running ads here is in many ways an act of faith. But if any of my clients expressed interest, I would totally counsel them to figure out a way to pony up and do it.
Click-through rate (CTR) is a very simple, understandable metric. It makes sense. It’s so simple that it must be a decent proxy for something, right? Unfortunately, it generally is not.
I recently formed a small roundtable discussion on programmatic TV buying. There was a lot of interest in participating until I mentioned that I might write about it. After that, cue the crickets.
Conventional wisdom and recent history suggest that targeting trumps context. But what if this is based on a false success metric?
For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today.