Insights & Updates

Here’s what’s on our minds right now.

Super Bowl 50: The (Fair) Price Of Impact

Participation in the Super Bowl is not for the faint-hearted, and running ads here is in many ways an act of faith. But if any of my clients expressed interest, I would totally counsel them to figure out a way to pony up and do it.

A Simple Trap: Television And The Legacy Of Digital Accountability

Click-through rate (CTR) is a very simple, understandable metric. It makes sense. It’s so simple that it must be a decent proxy for something, right? Unfortunately, it generally is not.

Programmatic TV Buying: The Nuance of ‘Inevitability’

I recently formed a small roundtable discussion on programmatic TV buying. There was a lot of interest in participating until I mentioned that I might write about it. After that, cue the crickets.