Rovi, TiVo And The Future Of Addressability
If the FCC succeeds in decoupling set-top boxes from cable providers, what impact will that have on addressable TV?
June 06, 2016
If the FCC succeeds in decoupling set-top boxes from cable providers, what impact will that have on addressable TV?
How will television improve over the next five years? It’s not a fair question, right? Improve for whom? Audiences? Networks? Advertisers?
What can we say about the near future of programmatic TV buying? Technology and tradition will be the best frenemies ever.
Have you been following the debate around giving consumers more choices for their set-top cable boxes?
For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today.