As a TV media professional, cord-cutting fills me with an angst that, at the end of the day, I think is probably unjustified.

Click-through rate (CTR) is a very simple, understandable metric. It makes sense. It’s so simple that it must be a decent proxy for something, right? Unfortunately, it generally is not.

Video content viewership has long been converging, with the content we watch on TV, a device or OTT platform becoming the same content.

I’ve since hired many young people with degrees aligned with our professions with great success. But a young person with a degree in marketing analytics? I want that person. Like, yesterday I needed them. Here’s why.