In this edition, we provide a league-by-league recap of the status of live sports returning. Updated data shows that linear TV viewership is starting to decline. Meanwhile, podcast consumption is on the rise, making that medium a great area to communicate relevant or current messaging.
Insights & Updates
In this edition, we are focusing on increases in streaming media consumption, new innovations like Messenger Rooms (via Facebook), and efficiencies in digital video, native and paid social.
In this edition, we are focusing on emerging players in the digital video ecosystem, the continuation of favorable marketplace conditions for advertisers, and how brands are making a shift to empathetic and/or informative messaging in response to COVID-19 and can now target specific audience affected by the pandemic.
In this edition, we are focusing on the latest viewership trends for linear TV, retail foot traffic, as well as an agency recommendation for brand and campaign safety measures.