Pay for Performance TV – Ignore the Hype, Embrace the Opportunity
How are DRTV marketers using pay for performance effectively? By knowing what to watch out for. And working with the right people.
July 16, 2014
How are DRTV marketers using pay for performance effectively? By knowing what to watch out for. And working with the right people.
Programmatic TV buying – the term pops up everywhere and the reactions to it are decidedly mixed.
For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today.