Insights & Updates

Here’s what’s on our minds right now.

Media Impact Report #25 | Advertising Marketplace Updates

In this edition: iOS 14.5 is scheduled to launch the week of April 26. Along with new features, Apple will require permission to track users. Linear TV viewership continues its slump, but the biggest drops are coming from major tent pole events. The explosion of new OTT services including Paramount+ and Discovery+ are filling the gap of Linear TV.

Media Impact Report #24 | Advertising Marketplace Updates

In this edition: Linear TV is in high demand, so advertisers need to plan ahead and secure inventory in advance. The Upfronts will continue through May, virtually. Consumer privacy updates are impacting platform targeting, tracking and measurement