Rain the Growth Agency's SheScales initiative is representing the CBD wellness brand for a TV and OTT media investment this summer. Mendi, a female-led and athlete-built CBD brand, aims to transform the way everyday athletes recover by providing all-natural wellness solutions to improve sleep, mood or manage pain and inflammation.
During the week of May 17, Rain’s media team attended upfront presentations by all major media networks, including the parent companies of broadcast’s “Big 4” (ABC, CBC, FOX, NBC) and other network groups. Overall, networks are saying this is once again an unprecedented upfront season.
In this edition: Our media team provides a comprehensive recap of the 2021 Upfronts. Plus, an analysis of the impact Apple's iOS 14.5 rollout is having on media campaigns.
Common themes we saw emerge in the 2021 Newfronts, commonly known as the digital version of the Upfronts, included a massive focus on streaming content and many partners expanding out their own unique platform offerings through new ad units and integrations with creators and original content. The Newfronts built on a lot of the themes we saw last year, with more advanced offerings being developed as consumers continue to move to digital channels for their media consumption.
For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today.