Insights & Updates

Here’s what’s on our minds right now.

Upfronts Recap 2022-2023

We recap the 2022-2023 Upfronts, including themes, new programming and more.

May/June 2022 Media Impact Report

The May/June 2022 edition of the Media Impact Report features a recap of this year's Upfronts, Newfronts and more.

It’s Game Time: The Gaming Industry Continues to Explode

Nate Becker, Director, Media Planning, summarizes learnings from IAB's first annual Playfronts, focused on why and how advertisers should start considering gaming as a central part of their brand’s strategy, and debunks misconceptions about who gamers are and how to place advertising at scale.