Click-through rate (CTR) is a very simple, understandable metric. It makes sense. It’s so simple that it must be a decent proxy for something, right? Unfortunately, it generally is not.
Not all online video ads are reaching consumers correctly. Here are some guidelines to consider when developing creative.
Video content viewership has long been converging, with the content we watch on TV, a device or OTT platform becoming the same content.
I’ve since hired many young people with degrees aligned with our professions with great success. But a young person with a degree in marketing analytics? I want that person. Like, yesterday I needed them. Here’s why.
For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today.