Rovi, TiVo And The Future Of Addressability
If the FCC succeeds in decoupling set-top boxes from cable providers, what impact will that have on addressable TV?
June 06, 2016
Insights & Updates
Here’s what’s on our minds right now.
Affiliate Marketers Can Do More Harm Than Good, Part 2
In Part Two of this series, learn what URL hijacking is, how to identify when it’s happening to you, and how to go about protecting your brand.
May 12, 2016
Affiliate Marketers Can Do More Harm Than Good, Part 1
If affiliate marketing is part of your paid-search strategy, there is a 29% chance that one of your affiliates is stealing valuable Web traffic by hijacking URLs.
May 10, 2016
Is Television Ever Going To Improve?
How will television improve over the next five years? It’s not a fair question, right? Improve for whom? Audiences? Networks? Advertisers?
May 05, 2016