Insights & Updates

Here’s what’s on our minds right now.

July 2022 Media Impact Report

The July 2022 edition of the Media Impact Report includes an Upfronts update, OTT growth trends, details on our strategic partnership with iSpot and key takeaways from Programmatic I/O Las Vegas.

Targeting Diverse Audiences for Growth

For brands looking to increase brand awareness and customer acquisition, targeting more diverse audiences can, and should be, an integral part of their advertising strategy.

Currencies, Clean Rooms, and the Up/Newfronts

In May 2022, Rain the Growth Agency's media team participated in the Upfront and Newfront presentations. These events represent updates from our media partners including new programming, attribution partnerships, distribution updates, and more.

Upfronts Recap 2022-2023

We recap the 2022-2023 Upfronts, including themes, new programming and more.