Insights & Updates

Here’s what’s on our minds right now.

Media Impact Report #10 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition, our Director of Marketing Analytics provides a point-of-view on campaign measurement during the pandemic, we review new OTT subscriber data, and examine the rise of mobile device usage. 

Media Impact Report #9 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition, we provide a league-by-league recap of the status of live sports returning. Updated data shows that linear TV viewership is starting to decline. Meanwhile, podcast consumption is on the rise, making that medium a great area to communicate relevant or current messaging.

Media Impact Report #7 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition, we are focusing on emerging players in the digital video ecosystem, the continuation of favorable marketplace conditions for advertisers, and how brands are making a shift to empathetic and/or informative messaging in response to COVID-19 and can now target specific audience affected by the pandemic.