The pandemic has continued to encourage consumption of social media content across platforms. Implementing a diversification strategy with bespoke assets for each platform is key to capitalizing on user trends.
Insights & Updates
Savvy marketers today can take advantage of the digitization of the small screen and the increased usage of CTV devices, along with the overall rise in digital video usage. Given OTT’s ability to deliver one-to-one engagement, as well as video storytelling, it can be used as both an awareness channel and a performance channel depending on how the media campaign is set up, and what creative messaging is paired to the campaign.
Take advantage of key data segments to hone in on your audiences via custom data segments. We provide examples of audience segments available via our data providers, which can be activated across digital and addressable channels, just in time for one last holiday push.
In this edition: Some retail foot traffic levels have stabilized, how iOS 15 will impact email marketing, and how to target holiday shoppers.