Insights & Updates

Here’s what’s on our minds right now.

R2C Group Named Aaptiv’s Media Agency of Record

R2C Group, the data-driven creative and media agency known for helping build disruptor brands such as 23andMe, Peloton, Leesa, and Chewy, announced today that it has been awarded the Aaptiv account.

Digital Attribution Technologies Can Stall Business Growth

In the world of advertising attribution, everything is somewhat right and wrong. But, if brands want to get closer to the truth, at the very least they need a way to account for people who will purchase from them regardless of any media they may buy, and then go from there.

How to scale an e‑commerce business with TV

More online brands are advertising on TV as a way to increase revenue and improve brand recognition. Here's how to do it effectively.