In this edition: Dynamic pricing trends in digital remain consistent between battleground states and the remainder of the U.S. The rate of cord cutting continues to accelerate this year, meanwhile TV viewership remains steady.
Michelle Cardinal has been announced by Campaign US as an honoree of its 2020 40 Over 40 list. As the CEO and co-founder of Rain the Growth Agency, she is part of the .01% group of female founders of advertising agencies in the U.S.
In this edition: Additional media tactics for DTC marketers to consider, Facebook is showing proactivity ahead of the 2020 election, and football season has kicked off, but the Linear TV marketplace remains active beyond the Live Sports genre.
Rain the Growth Agency ranks atop the Portland Business Journal’s list of Largest Creative Agencies in the Portland Metro Area, based on the 2019 fiscal year revenue totals provided by participating organizations. Creative development, production, and full post-production capabilities have been a staple of the agency’s service offerings since its inception in 1998. That division of the company produces an average of 30 campaigns each year, most of which include video assets used for digital and TV campaigns.
For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today.