In this edition, we focus on price advantages across media channels, changing consumer behavior, advertising messaging alignment with the new reality, and new approaches by TV personalities to produce and distribute content.
Marketing Accelerator Commits to Scaling Growth for Female-Founded Caregiver eCommerce site.
In this edition, we focus on current media usage and viewership trends, distribution updates and channel-by-channel marketplace changes since our last report.
As the saying goes, “Hope is not a strategy.” Those that act quickly will be rewarded with a stronger business position – regardless of whether they decide to cut back or invest more. Here is a five-point strategy for quickly evaluating a DTC brand’s advertising and putting into place what’s needed to succeed in the tumultuous weeks and months ahead.
For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today.