Rain developed a concept that utilized all animated graphics to produce a time and cost-effective campaign for Leesa Sleep to spotlight the direct-to-consumer mattress company's newest social impact initiative.
The phases generally follow those of coping, including shock, anger, resistance and acceptance, according to an ongoing study being conducted by Rain's Brand Strategy & Research team.
In early March, Covid-19 rapidly shifted what day-to-day life looked like for many agency moms. The greatest gift this Mother's Day would be to eliminate the bias against working mothers.
In this edition, we provide a league-by-league recap of the status of live sports returning. Updated data shows that linear TV viewership is starting to decline. Meanwhile, podcast consumption is on the rise, making that medium a great area to communicate relevant or current messaging.
For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today.