Insights & Updates

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Media Impact Report #3 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition, we focus on price advantages across media channels, changing consumer behavior, advertising messaging alignment with the new reality, and new approaches by TV personalities to produce and distribute content.

A DTC Advertising Action Plan: Effective Ad Management Through Coronavirus Turmoil

As the saying goes, “Hope is not a strategy.” Those that act quickly will be rewarded with a stronger business position – regardless of whether they decide to cut back or invest more. Here is a five-point strategy for quickly evaluating a DTC brand’s advertising and putting into place what’s needed to succeed in the tumultuous weeks and months ahead.