In this edition: Facebook has shortened attribution windows ahead of the iOS 14.5 rollout, resulting in fewer reported conversions in the platform. Linear television viewership has declined since the increased levels in 2020, with week to week volatility driven mainly by news, weather and sports. Super Bowl LV in 2021 experienced lower overall viewership in linear year over year, with more engagement in digital platforms.
Insights & Updates
Mercari registered measurable growth in brand equity, according to The Harris Poll’s Brand Bowl Index for 2021. The popular online marketplace ranked in the top 10 for other brand attribute metrics: momentum, quality, and familiarity. The spot aired in the second-highest rated quarter hour of the Big Game. Rain the Growth Agency produced the creative campaign and secured the media for this high-profile placement. The spot aired in the second-highest rated quarter hour of the Big Game. Rain the Growth Agency produced the creative campaign and secured the media for this high-profile placement.
The telemedicine business founded by Isabelle Kenyon is building a new category in metabolic health through Rain the Growth Agency’s SheScales initiative, which supports provides DTC marketing expertise to female-led companies.
The agency's strategic partnerships team created a opportunity to connect SHAQ and Mercari, as the online marketplace establishes itself as the leader in connecting people all over the country to not only exchange items easily and safely, but truly evolve the way people shop. The timing and massive audience of this event are the perfect stage for Mercari's new campaign, which will also air in the Big Game.