In this edition: Apple will soon limit the ability to utilize the IDFA for mobile app targeting and tracking. TV viewership leveled off at the end of 2020 across cable and broadcast. Our agency has a comprehensive approach to ensure brand-safe environments for our clients’ campaigns.
Insights & Updates
Rain the Growth Agency is proud to announce two major promotions within the company - Mark Yesayian has been promoted to Chief Digital Officer, while Dan Gallagher has been appointed to Executive Vice President of Brand Strategy and Research.
New work from Rain the Growth Agency establishes Mercari as a marketplace that brings joy to passing things forward. The campaign went live right after Christmas 2020.
Black women have had almost no mirrors in mainstream media, which often reflects stereotypes rather than their beauty and complexity, leaving them feeling devalued and inaccurately portrayed. But while 2020 has been a tumultuous year, it’s led to more mirrors in the media for Black women. In my pursuit of relentless optimism, I do see the industry attempting to evolve.