In this edition, we focus on new content areas for consumers to navigate from home, continued efficiency in pricing across media channels, and sports platforms looking for new ways to engage audiences.
Rain the Growth Agency is embarking on an exciting sponsorship for online interactive video series The Fab Lab With Crazy Aunt Lindsey. With the agency’s support, the Fab Lab is launching new programming at a time where educational content is in high demand due to parents and children staying at home during the COVID-19 pandemic.
The coronavirus pandemic has called into question every aspect of advertising strategy in ways never seen before. It’s not your typical financial crisis – it’s a crisis with a call to arms.
Wave I of the MindReader COVID-19 Consumer Research study breaks out findings in four sections: Consumer Concern & Confidence, Economic Outlook & Spending, Media & Other Activities, and Advertising & Messaging.
For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today.