Insights & Updates

Here’s what’s on our minds right now.

Now Hear This: Podcasts are Here to Stay

2017 has been a year of widespread change, but if there’s one certainty in the world of media, it’s that podcasts are here to stay.

Forget Everything You Know About Your Customers

We marketers love to imagine our customers. We want to see them, understand them and get inside their heads. Who knew that for decades these efforts have been suppressing business results?

OTT: Is It TV Or Digital?

OTT (over-the-top content) is racing ahead in relevance and frequency, and there’s no signs of it slowing down anytime soon, which might be to the advertising industry’s chagrin. So here’s the question: Is it TV or is it digital?